DIRECTAFOUNDATION

The ability to develop and pass on memory makes man the architect of a more surprising future.

The activity of the DIRECTAFOUNDATION will be carried out on a non-profit basis, in full support of artistic and cultural, historical and contemporary testimonies and expressions, for their enhancement and usability through Recovery, Restoration and Visibility Interventions, in close relationship with Artistic Research and Technological innovation.

The area is Urban Planning, Architectural, Archaeological, Museography, Historical, of Visual and Cultural Artistic Works in general, of Industrial Design – which have a value recognized by the Civil Community within which they are established or used, even on an international scenario.

The Foundation will carry out or promote Patronage Activities through a structured project path that may include:

  1. Qualification of the Work through a certification process that recognizes its “Cultural or Historical Value” for the exclusive benefit of the Civil Community;
  2. Recovery and reconditioning, functional to a better conservation and use through on the basis of a Restoration Project or Structural, Pictorial, Architectural, Urban Planning, etc. respecting the relative historical or contemporary path;
  3. Enhancement of the Work through the organization of new “Fruition Paths” addressed to a heterogeneous audience, adopting the most up-to-date methods of communication/dissemination;
  4. Financing of the Interventions through research and the “Financial and/or Work Contribution” of Sponsors represented by individuals, organizations, commercial / industrial companies and other foundations, interested in supporting projects in the context of their Marketing and Patronage Activities.

The Bodies of the newly established Foundation will be:

  • President and Vice-President,
  • Management Board,
  • Scientific Committee,
  • Management Office,
  • Board of Auditors.

The Foundation is an emanation of DIRECTAMANAGEMENT LTD which represents the Constituent Founder and from which it will receives the starting and operating assets. The Company, together with Institutional Entities, Partners and Supporters (individuals, public institutions and bodies, public and private universities, associations including trade associations, non-bank foundations, as well as companies and private bodies), will contribute to the realization of the Foundation’s aims. Also, members of the Foundation will be those subjects who, due to their recognized expertise, clear reputation and prestige or the activity carried out, can be of significant use to the Foundation and to the realization of its projects, within the Scientific Committee.

Currently, albeit in this phase, the following Intervention Projects have been built and will be transferred to the Foundation once it is established:

END OF A MYTH
The Places that saw the death of Frederick II, enhancement of the Domus (FG, Italy).

CULTURE AND INNOVATION
Recovery of the Convent of S. Francesco da Paola in Martina Franca (TA, Italy).

THE SOUND PORTALS
Restoration of the Portals and the Organ of the Cathedral of Ostuni (BR, Italy).

PINO PASCALI MEMORIAL
Scholarship for “young artists”.

THE LIGHTS OF SOUND
Associate the magic of Sound with that of Light.

WHITE LIGHTS
Urban arrangement around the Walls of the Historic Center of Ostuni (BR, Italy).

DIRECTAFOUNDATION on the recommendation of the Scientific Committee will also engage its structure in Projects carried out in the field of Training, Research and Dissemination; to date, the following are planned:

  • MASTER on “Technological Creativity and Creative Technology” held by internationally renowned experts and addressed to recent graduates;
  • SCHOLARSHIP, which finances the participation of a Student in a course of study in a prestigious international venue.

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